My first Bluetooth experience was only a couple of months ago when my 15 year old daughter enlightened me on the basics of Bluetooth. Soon thereafter, I began to read and study more on the opportunities of advertising via Bluetooth and my findings were amazing. If you are like me and are totally clueless about Bluetooth you can find out almost everything you need to know at http://www.what-is-bluetooth.com/. In a nutshell, according to What Is Bluetooth, "The technology of Bluetooth wireless is a short range communications method intended to replace the cables that connect portable or fixed devices while maintaining the highest levels of security."
Also found on the What Is Bluetooth site is 10 Benefits Of Bluetooth.
1. Wireless - As you probably already know, there are many benefits and advantages to using wireless devices. Along with improving safety as a result of eliminating wires you don't need, wireless also offers you plenty of other advantages. When traveling with your laptop or other wireless devices, you'll no longer have to worry about bringing connection cables.
2. Bluetooth is actually inexpensive - The technology of Bluetooth is cheap for companies to implement, which results in lower costs for the company. These savings are then passed from the company on to you.
3. Bluetooth is automatic - Bluetooth doesn't have you set up a connection or push any buttons. When two or more devices enter a range of up to 30 feet of each other, they will automatically begin to communicate without you having to do anything.
4. Standardized protocol - Bluetooth is standardized wireless, meaning that a high level of compatibility among devices is guaranteed. Bluetooth will connect devices to each other, even if they aren't the same model.
5. Low interference - Bluetooth devices almost always avoid interference from other wireless devices. Bluetooth uses a technique known as frequency hopping, and also low power wireless signals.
6. Low energy consumption - As a result of Bluetooth using low power signals, the technology requires very little energy and will use less battery or electrical power as a result. This is an excellent benefit for mobile devices, as Bluetooth won't drain the battery.
7. Sharing voice and data - The standard for Bluetooth will allow compatible devices to share data and voice communications. This is great for mobile phones and headsets, as Bluetooth simplifies driving and talking on your cell phone.
8. Instant PAN (Personal Area Network)- You can connect up to seven Bluetooth devices to each other within a range of up to 30 feet, forming a piconet or PAN. For a single room, you can also set up multiple piconets.
9. Upgradeable - Upgradeable is the standard for Bluetooth. There are newer versions of Bluetooth in the works, which offer many new advantages and backward compatible with older versions.
10. The technology stays - Bluetooth technology is a world wide, universal wireless standard. With it being as popular as it is, you can count on it being around for years to come. As more and more devices start to use Bluetooth technology, more manufacturers will be eager to make their products compatible. A chain reaction will occur, making Bluetooth the standard for cutting edge wireless.
I'm sure you will agree that this is awesome technology! Never before have brands, information providers, and retailers been enabled with the technology to send content and direct response advertising directly to a consumer's mobile phone. All consumers within relative proximity of a particular destination, retail store, or area can now be a pre-qualified target audience!
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