Until recently I didn’t pay much attention to the use of blogs. If they were being used much within my industry I didn’t realize it but all of a sudden they are all around me. Just a few days ago a friend within the industry sent me a message saying “My recent blog on gas stations advertising ethanol-free gasoline has struck a chord with a few readers. I thought you’d be interested to see what people are saying. http://www.fuelpub.com/interactive/2008/01/24/real-gas-sold-here-real-ignorance-too/”.
Today, as I attended a biodiesel conference in Orlando, Florida, I received an email with the subject line – Biodiesel Conference Blog Live. When opening the email, the message reads - “The National Biodiesel Conference & Expo is in full swing in Orlando, Fla. But if you can't be at the conference, we'll bring the conference to you! Check out all the day's highlights as they happen with the Conference Blog. You'll find out the latest in industry developments, including what new diesel vehicles will be on hand for today's Ride-and-Drive, and what the pulse is on industry issues like sustainability and fuel quality. The pictures and audio interviews will make you feel like you're there!
It’s amazing to me to see these blogs in use all around me. I’m glad that I now feel I can begin to use blogs as a marketing communication tool too!
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